PEGI age ratings

ELPSA has finally succeeded in electing PEGI as the single system by which games will be allotted age ratings depending upon the suitability of the content for certain age groups. The decision follows a long period of public consultation involving gamers and other consumers, the Government, the game industry organizations and the BBFC.

Mike Rawlinson was interviewed by TechRadar after BBFC was removed from the job of age-rating games. He stated that PEGI is currently the best game system and it is the best suitable for the job. PEGI also passed nine tests of a competent rating system, giving best possible protection to the British teens.

There was some debate about PEGI’s status not being ‘independent’ as BBFC was. Mike’s response was that the Video Standard Council will administer the PEGI ratings. They are an independent body funded by rating fees, similar to BBFC.

The new board is proposing new symbols for greater awareness and educational purpose. The campaigns to publicize the meaning of logos are being developed, and the board is trying to send across the message to most people. They have proposed a major advertising campaign followed by educational campaigns to support it.

There was no legal backing to prevent the sale of adult rated games to children previously. But once the new legislation is in place, it will restrict the retailer selling the games breaking the PEGI regulations. The new PEGI symbols are expected to be seen on boxes in late spring. The power to ban is expected to be transferred the VSC.

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